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Food photographs tended to be shot and composed the way people were used to encountering their food: laid out on a table setting and shot from an overhead perspective, i.e., from the point of view of the eater. Stylists accordingly arranged the food to appear good from above, with the items arranged flat on the plate and clearly separated from each other.

Later, romantic lighting, shallower angles and more props came en vogue, with extreme cases leading to the term "food porn". Most recently, the prevailing trend in Western commercial food photography is to present the food as simple, clean and naturally as possible and with little props, often using effects such as selective focus, tilted plates, and extreme. This complements trends in professional cooking to make the food more visually interesting. For instance, the height of dishes tends to increase and their elements are often layered, which lends itself well to narrow-angled shots.

Whether in the studio or on location, we have years of experience in furniture and room set photography as well as product, lifestyle, retail, automotive, jewelry and electronics. We are fully trained in the latest digital retouching techniques ensuring the results are color accurate and finished images are ready for print or the web

Located in Newport Beach, Orange County, California. Our services also covers San Diego, Los Angeles, Ventura county, San Francisco and Sacramento.

GMI Photography has built a reputation to be a reliable source for creative and professional quality Commercial and Advertising Photography.

We have been working with our clients and Advertising Agencies for over twenty years, and our attention to quality and detail has allowed us to consistently provide exceptional service, on time and on budget.

 


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